17 experts advise on what’s to come this year. Spoiler: Data factors big.
The Innovate Conference for the Advancement of Business Travel offered business travel executives the opportunity to articulate priorities and recommendations.
To apply the concept of gamification to corporate travel, T-Mobile’s Robert Jacobsen, a BTN 2015 Best Practitioner, looped in another corporate goal, sustainability. He rewards T-Mobile travelers for booking compliance not with gadgets and swag but by planting trees in Haiti. The altruistic motivation has worked: Compliance has gone up in almost all metrics, and as of this recording, T-Mobile had planted 87,586 trees in Haiti. “It means something to them,” Jacobsen said of his company’s travelers. Read more about Jacobsen's work.