AccorHotels is bringing members of legacy FRHI loyalty
platforms into its Le Club AccorHotels program for the first time since Accor closed
its acquisition of the Fairmont parent company in July 2016. As of last week,
members of the Raffles Ambassadors, Fairmont President's Club and Swissotel
Circle programs have realized status matches if they switch to Le Club. Additionally,
program members are receiving credit for stays during the past six months. The
combined portfolios now enable Le Club program members to earn and redeem points
at more than 3,500 properties worldwide. Le Club members also can use the
points for experiences at more than 550 upscale and luxury Accor properties. AccorHotels
chairman and CEO Sebastien Bazin has been vocal
in recent months about the company's push to grow both its loyalty
program member base and the share of stays by loyalty program members.