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Lodging

AccorHotels Unites FRHI Loyalty Platforms Under Le Club AccorHotels

By Julie Sickel / July 09, 2018 / Contact Reporter
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AccorHotels is bringing members of legacy FRHI loyalty platforms into its Le Club AccorHotels program for the first time since Accor closed its acquisition of the Fairmont parent company in July 2016. As of last week, members of the Raffles Ambassadors, Fairmont President's Club and Swissotel Circle programs have realized status matches if they switch to Le Club. Additionally, program members are receiving credit for stays during the past six months. The combined portfolios now enable Le Club program members to earn and redeem points at more than 3,500 properties worldwide. Le Club members also can use the points for experiences at more than 550 upscale and luxury Accor properties. AccorHotels chairman and CEO Sebastien Bazin has been vocal in recent months about the company's push to grow both its loyalty program member base and the share of stays by loyalty program members.

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