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Management

BTN's 10 Most-Read Stories in 2017

By Dawit Habtemariam / January 03, 2018 / Contact Reporter
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From major mergers to burgeoning blockchain applications to 48-hour cancellation policies, 2017 provided plenty to interest the business travel industry. Here are the most-read BTN stories of the year, based on Google Analytics page views.

DON'T FORGET ABOUT BTN'S POPULAR ANNUAL PROJECTS

Airline Survey & Report

Business Travel Buyer's Handbook

Car Rental Survey & Report

Corporate Travel 100

Corporate Travel Index

Expense Manager Report

Hotel Brand Survey & Report

Small & Midsize Enterprise Travel Management Report

Salary Survey & Report

Strategic Meetings Report


OR OUR 2017 SPECIAL ISSUES

Taking On Travel Risk Management

Voice of the Traveler

#1 What Travel Managers Really Should Focus On & How to Measure It
In this op-ed, tClara CEO Scott Gillespie says, "Using old-school savings as the main indicator of a travel program's success is shortsighted." Instead, a travel program's core mission should be to enable positive business outcomes, he writes. Keep Reading

#2 American Airlines' New Sales Strategy
American Airlines poured resources into its sales efforts in 2017 year, including a significant buildup of its sales team under SVP of global sales Alison Taylor, as the carrier sought to reclaim corporate market share. Keep Reading

#3 Spirit Airlines' Surprise Appearance Atop On-Time Performance List
Spirit Airlines—no, that was not a typo—was the most on-time major North American carrier in October 2017, getting 87.8 percent of flights to the gate within 15 minutes of their scheduled arrival times, according to FlightStats. Keep Reading & Check Out the Chart

#4 Four Marriott Merger Updates
Marriott International's spring Security Analyst Meeting provided an in-depth discussion on how the hotel company would fold in Starwood Hotels & Resorts. Keep Reading

#5 Steve Singh Will Leave Concur & SAP
In April, SAP announced Steve Singh would leave the company at the end of the month. Keep Reading

#6 Pressures Facing the U.S. Hotel Industry in 2017
"I wouldn't be surprised if it's sort of a schizophrenic year," PwC's hospitality industry leader Scott Berman said in February 2017, referencing the unpredictable U.S. political climate, as well as economic factors. Keep Reading

#7 Travel Bots: Are They Here to Stay? 
Artificial Intelligence was the buzzword for 2017. AI has infiltrated industries as diverse as personal shopping, executive recruitment and medical diagnostics. Transformational fervor around AI has fizzled in the past, but AI-powered messaging platforms have energized innovation of late. Enter the chatbot travel assistant. Keep Reading

#8 What's on the Mind of Airbnb's New Head of Business Travel
In this March Q&A with Airbnb head of business travel David Holyoke, BTN noted that in the past two years, the company had launched tools geared toward travel managers, partnered with a corporate lodging provider, opened its business platform up to third-party bookings and inked deals with the three mega travel management companies. Keep Reading

#9 Will Annual Hotel RFPs Ever End?
Ask parties on both sides of the negotiating table what they think about the annual hotel RFP season, and more often than not, they'll say it's an inefficient, outdated process. But that doesn't mean everyone's ready to change it. Keep Reading

#10 Blockchain Could Reshape Travel Management
Despite the chatter about blockchain, its impact on the travel industry is still speculative. Few have developed applications directly tied into the industry, and those that have cropped up are still in their genesis. Travel tech experts, however, say blockchain could alter distribution, payment and traveler tracking, to name a few. Keep Reading

This story was updated at 2 p.m. on Jan. 4, 2017, to clarify that Most Read is determined by page views.

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