BTN's annual answer book for business travel managers everywhere. Added this year: travel risk management
Event app provider Attendify has launched an event data management
platform called Attendify Audiences. The platform enables event marketers to collect,
filter, segment and analyze event data from multiple sources, such as registration
tools and mobile event apps, and integrate that data with marketing tools like
Salesforce, Marketo and MailChimp to cluster attendee types and personalize
future marketing efforts.
The meeting professional's role is changing from educator/trainer/promoter to creator of immersive...
BCD Meetings & Events has signed an agreement to acquire U..K-based Grass Roots Meetings & Events from...
Events data insights provider InsightXM has launched "Essentials," a package of events data analytic...