16 experts advise on what’s to come this year.
Event app provider Attendify has launched an event data management
platform called Attendify Audiences. The platform enables event marketers to collect,
filter, segment and analyze event data from multiple sources, such as registration
tools and mobile event apps, and integrate that data with marketing tools like
Salesforce, Marketo and MailChimp to cluster attendee types and personalize
future marketing efforts.
Cvent plans to hire more than 1,000 people this year, added to its roster of more than 3,000. A...
Dream Hotel Group will offer a 12 percent commission to qualified groups and meetings "booked and...
Points and miles provider RewardExpert identified the top midsize cities in which to host a meeting or...