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Cvent's shopping spree continues, as it acquired mobile event app provider DoubleDutch for an undisclosed amount. This purchase follows the meetings, events and hospitality technology provider's acquisition of Wedding Spot last month. Cvent also has bought three other companies since May 2018, according to Crunchbase: another mobile event app QuickMobile, venue booking platform Kapow and event planning platform Social Tables. The company also had picked up event mobile app CrowdCompass back in 2012.
Cvent CEO and founder Reggie Aggarwal said the DoubleDutch acquisition represents an acceleration of Cvent's investment in mobile event technology. In October 2017, DoubleDutch was in its own expansion mode, having acquired meetings and event registration and management technology company Eventgrid. That put the company in play for enterprise clients and in direct competition with Cvent.
Perhaps it was only a matter of time before Cvent scooped up DoubleDutch, which has more than 500 global clients. Aggarwal told BTN at the turn of the year that technology/engineering and client services were two of his company's growth areas. And after adding 1,000 employees in 2018, Cvent aims to add nearly another 1,000 in 2019.
Still, a Cvent spokesperson had no comment on DoubleDutch's headcount or potential role changes. DoubleDutch founder and CEO Lawrence Coburn will transition out of his role in the coming months.
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