2016 SMM Survey1SMM Filters to Smaller Meetings
BTN's 2016 respondent mix
managed fewer meetings dollars on average than the respondents in 2015. With a
higher concentration of smaller meetings programs, BTN saw fewer signs
of mature meetings programs in this year's meetings management survey. That
said, a higher concentration of smaller meetings programs suggests that
strategic meetings management practices are filtering deeper into the
2016 SMM Survey2Hotel Sourcing Opportunities
Despite consolidation in the hotel industry, corporates have opportunities to compete in key markets, not to mention corporates' flexibility to choose in what market it hosts a meeting. But they'll need data and a purchasing strategy.
2016 SMM Survey3Negotiate More Than Room Rate
High demand and a
shortage of meeting space mean hotels are charging for ballroom and conference
room use, which once upon a time came free of charge if the planner booked a
large enough room block. Food and beverage prices are up, and so is
audiovisual. Negotiating these types of costs in advance along with the room
rate is a smart move.
2016 SMM Survey4Centralizing Data & Purchasing
operations‚ i.e., the planning function, is nothing new. Many corporations have
a meetings department, but it's the percentage of meetings whose logistics
funnel through a centralized department or, at minimum, whose meetings data is
exposed to a centralized department that shapes the visibility achieved through
SMM. Case in point: Just over a quarter of respondents have centralized data
while not event one-third have truly centralized meetings purchasing.
2016 SMM Survey5The Next Emerging Technology
Though mobile meetings apps have not permeated the majority
of meetings, 73 percent of respondents have adopted apps for some meetings.
That's more than those who reported using attendee registration technology.
2016 SMM Survey6Driving Compliance
There's no sense
initiating SMM if policy and engagement aren't in place to drive effective
compliance. While 83 percent of respondents had preferred suppliers in place
for meetings, for example, they drove less than half of their meetings through
2016 SMM Survey7Smaller Meetings: Less Tech
Respondents used attendee registration technology and online air booking as much as the year before. Process and budget management technology usage, however, dropped slightly. Just 36 percent used online RFPs in 2015, compared to 40 percent the year before. Electronic payment dropped 7 percentage points. Automation of internal approvals was cut in half, though high-demand and a seller's market also could have affected usage.