On the surface, Strategic Meetings Management programs and Marketing can be in conflict with each other. SMM looks to drive cost savings, standardized process, and compliance. Marketing departments are all about spending money to make money and enhancing the attendee experience. But really, these goals are just two sides of the same coin, and when SMM program managers, event planners, and marketers all work together, you are able to increase event satisfaction, drive value, and prove the impact of your events.
In this webinar, The BTN Group and Cvent bring together meeting practitioners and marketers to discuss the value each side can bring to the other, and what some organizations are doing to bring marketing and SMM programs closer together.
Mirroring some of the dramatic business workforce changes as four—and sometimes even five—generations work side-by-side, the face of business travel also is changing. As Gen Z and Millennials increasingly hit the road for companies—along with Gen X, Baby Boomer and even the youngest of the Silent Generation—what impact are they having on corporate travel policies, booking tools, compliance, preferred suppliers and communications? On the supplier side, how are hotel chains adapting to the demands of these younger, not to mention even more tech-dependent, business travelers?
Join us as travel industry and other experts discuss the challenges and opportunities of generational and workplace changes. Better understand the needs, expectations, attitudes and other attributes of the next generations of road warriors during this 60-minute BTN Group thought-leadership webinar, sponsored by Cvent Hospitality Cloud.
will economic factors and supplier strategies affect business travel
buyers for the rest of 2019 and into 2020? What pricing developments can
travel program stakeholders anticipate for air fares and hotel rates?
Prepare for 2020 by attending this Travel Industry Forecast webinar,
developed and presented by BCD Travel.
the global and regional forecasts, along with recommendations that go
beyond them, to inform your strategies for next year in this BTN Group
In the Know webinar. And ask your own questions during the live
Q&A—it’s 60 minutes you won’t want to miss!
Expense management policies and technology systems are often as varied as company cultures. But what are leading practitioners doing about expense policies, practices or technologies to enhance travel programs, compliance, traveler satisfaction or savings?
Register now to hear leading practitioners share their insights and latest practices in this 60-minute BTN Group thought-leadership webinar sponsored by Air Canada. Ask your own questions of the expert panel during the live Q&A.
Travel management brings real value to small and midsize enterprises. From fiduciary responsibility to duty of care, all the way to traveler experience, a managed program can deliver. But what is the right travel management model for your small or midsize enterprise? In this webinar, BTN will bring together three travel buyers, each with a very different model for managing their small or midmarket program. Each buyer will outline his or her model and the objectives it achieves for them. Then, we'll open the panel to the audience – no question is too big or small. So whether you are just starting out with modest spend or have a mature midmarket travel management strategy, this webinar will deliver something for everyone.
Travelers are embracing the concept of bleisure travel—combining business trips with leisure extensions before or after work assignments—but are companies embracing it? If so, why and how?
Listen as corporate travel executives discuss the surge in this trend and demographics of those most interested, as well as the challenges and opportunities that companies encounter in trying to develop policies and practices around bleisure trips. Listen as suppliers discuss how they’re working with corporate partners to engage travelers, book more travel and strengthen partnerships in this BTN Group thought-leadership webinar sponsored by Cvent Hospitality Cloud.
Businesses spend significant money in the
United States on three types of business dining: roughly $77B on travel
meals, $15B on catering, and $8B on private dining events. With more
than 660,000 restaurants across the country and a widespread tendency to
write off dining as an expense that is too difficult to manage (and,
quite frankly, too personal to mandate), travel managers have relied on
per diems and called it a day … until now.
Hear three travel
managers talk about their experiences, best practices, and the
meaningful, real-dollar savings possible by wrangling business dining
spend into a program that makes both finance teams and employees happy
in this 45-minute webcast. Register now for this BTN Group In the Know
webinar, with content sponsored and developed by Dinova, as we cover
travel meals, catering, and private dining events.
Supported by new research from Dinova and
the GBTA that establishes benchmarks for measuring traveler
satisfaction programs–and discusses business dining’s role in these
programs – this webinar will offer attendees:
The New Distribution Capability is a technology standard with a straightforward premise: to modernize airline distribution in the agency channel. But how do corporate travel agencies around the world view the NDC standard? How are they approaching adoption and enablement? The Beat surveyed 30 major corporate travel agencies and learned that to TMCs, NDC is anything but straightforward.
Register now for this 60-minute webinar to hear TMCs talk about the benefits and challenges of NDC adoption and the pace of change. Ask your own questions during the live webinar and download the full report.
IATA’s New Distribution Capability (NDC) is the poster-child for change in travel management. But how might it impact your managed travel program or the roles of key players in your program?
Hear from the IATA program lead for NDC plus a travel buyer and TMC leader at the heart of the project in this 45-minute BTN Group In the Know webinar developed by IATA. Learn what NDC is and isn’t. Gain a better understanding of the opportunities and challenges as the industry moves to a new distribution landscape.
Sourcing and managing a global hotel program has become more complex for travel managers. In an increasingly dynamic hotel environment, managers are factoring in local and regional nuances and booking behaviors against static or dynamic rates, savings and security expectations. Hear global travel professionals highlight some of the challenges they are facing, their approaches and keys to driving better results in this 60-minute BTN Group thought-leadership webinar, sponsored by RoomIt by CWT.
Global travel managers and professionals also will discuss nuances in certain regions, partners key to their success and how they have attained traveler buy-in and compliance of 80 percent or more in dozens of countries. Speakers also will highlight how they are measuring the success of their programs to key stakeholders. Ask your own questions during the live Q&A.
To best manage your company’s meetings program and strategy, what key metrics should you and other stakeholders monitor? Listen as meeting and travel executives discuss the metrics that matter most in their programs, how they developed them and what it takes to compile them.
Also hear speakers discuss the key stakeholders involved in tracking program success and how they want to see the metrics presented. Register now for this hourlong BTN Group thought-leadership webinar, sponsored by Cvent. Ask your own questions of speakers during the live Q&A.
Join us for this webinar detailing ways to improve your negotiating leverage with hoteliers by increasing influence over traveler hotel booking behavior. A corporate travel buyer and experienced hotel executive will share their insights.
Learn how to meet, and exceed, company objectives while providing quality options to travelers within your corporate hotel program during this 45-minute BTN Group “In the Know” webinar, developed and sponsored by TRIPBAM. Ask your own questions during the live Q&A.
Technology strategies are changing. Is your program keeping up?
Managed travel technology has exploded—how will it change your program? Our expert panel will talk about the advantages to buying an off-the-shelf tech stack versus building certain pieces in house or architecting a technology structure from a variety of suppliers. It will also explore how industry technology changes will affect your programs. Will TMC partners enable more personalization? Are booking tools getting any smarter? Are mobile apps ready to provide real-time, relevant messaging to travelers—and how does this all work? Beyond core travel and expense platforms, what are some of the longer-tail technologies and services that travel managers should be looking at now?
In the data-driven realm of business travel management, access to better data is what helps suppliers and buyers secure better deals. Suppliers used to have an edge in the quest for data, but in today’s world of business travel many companies invest in business travel data analysis by hiring analysts on travel management teams and buying analytics tools. However, a new gap is opening today with suppliers using their larger data sets and budgets to apply machine intelligence to analytics. It is becoming critical for travel managers to have access to these new tools as well.
Register now for this 60-minute BTN Group thought-leadership webinar, sponsored by Egencia, to learn how new technologies can improve your business travel program. Hear what leading travel managers are already doing to leverage predictive analytics in their travel programs and what suppliers have to say about where the industry is going with machine learning and predictive analytics and when!
With the tightest labor market in decades, job candidates and current employees are more closely scrutinizing travel policies, preferred suppliers and programs. What are companies doing to ensure that their travel policies and programs are not only competitive, but leading edge?
Register now for this BTN Group thought-leadership webinar, sponsored by Direct Travel, to hear leading practitioners detail their concerns, what they’re doing and why. How are they looking at class of service, upgrade, premium economy, supplier status programs and even flight delays to better view their programs through the eyes of prospective or current employees? What impact are changes having on travelers and their bottom lines? And, how should you review your own program?
We all know that spend transparency and supplier negotiation strategies are important. With advancements in data and technology, you might be thinking that now is the time to integrate your agency, payment and expense data. But there are many important factors that the “big three” can’t capture.
Integrating third-party data sources can give you a holistic view while also being a cost-effective business intelligence solution for your program. Join us for this hour-long webinar to learn why the integration of traditional data sources just isn't enough anymore and what you can do about it, simply and effectively, to elevate the returns of your travel program. Register now for this “In the Know” webinar with content developed and sponsored by Advito.
While corporations have intensified the focus on traveler satisfaction in managed travel programs, savings remains a top priority. What are the best ways to drive savings in managed travel and what are some of the innovative new practices to stretch travel dollars? Listen as travel managers and an industry consultant share their tips during this 60-minute BTN Group thought-leadership webinar, sponsored by TripActions.
The webinar will address the following questions:
- With limited time, where should travel buyers focus savings strategies?
- What are new and innovative ways companies can save?
- How do you balance cost savings and traveler satisfaction?
- How do you best measure savings and program ROI?
With so many ways to book business travel, what are industry best practices for managed travel programs? How should companies configure, communicate and set policies that best balance compliance and savings with traveler satisfaction and experience?
Register now to hear leading practitioners share their experiences and practices in this 60-minute BTN Group thought-leadership webinar sponsored by Air Canada.
Changing traveler behavior is never easy. So why bother? There's good reason. Get your travelers engaged to increase traveler satisfaction and hotel savings.
In this “In The Know” webinar, sponsored and developed by BCD Travel, you’ll hear what actions program managers can take to drive traveler engagement. Hear first-hand how the travel team at Ingersoll Rand grew engagement, which ultimately resulted in a 28 percent increase in hotel-to-trip-night bookings. Ask your own questions of our expert panel during the live Q&A.
The amount of data available to travel category managers today is unparalleled. Although this offers a golden opportunity to drive savings and improvements in travel programs, knowing what metrics to focus on first can be somewhat overwhelming.
Register now for this 45-minute “In the Know” webinar developed and sponsored by TRIPBAM to learn how to make sense of the data available and gain actionable insights to determine when to use flat rates versus dynamic rates to empower you to drive hotel savings beyond sourcing season. Ask your own questions during the live Q&A.
As personalization becomes the key to customer engagement and satisfaction—including your managed business travelers—how can the corporate travel industry ensure privacy and, in the face of a breach, facilitate recovery. Corporate data management and legal experts discuss the trends, potential solutions and answer your questions.
When was the last time you broke through an innovation barrier for you travel program—been a while? Hone your strategies with leading travel managers who consistently bring innovations large and small to the table. Plus, a start-up consultant talks about why the industry is ripe for disruption and why the best travel managers will be a part of that.
Is your travel management company meeting the needs of your travelers, management, and key stakeholders? If not, what’s the best roadmap to follow to fill in the gaps? Is it time to rebid your TMC contract or explore options in the ever-changing marketplace? Or should you focus on refining existing contracts and services to better align with your business travel needs and current stakeholder expectations?
Listen as travel management professionals share their experiences and tips in this one-hour BTN Group thought leadership webinar, sponsored by Egencia. This webinar is an interactive experience—you can ask questions during the Q&A segment.
Blockchain experts get real with how the technology is poised to change the managed travel space. Will it change everything? No way. Are there business travel pain points that blockchain could address? Innovation it will engender? Yes, absolutely. BTN's expert panel will get you up to speed on what blockchain is—and what it is not—and how it may be applied to corporate travel in the near future.
Air travel distribution is changing. If you are coming into the distribution discussion only as IATA's New Distribution Capability is connecting new pipes, you don't know as much as you need to know to manage your travel programs. NDC opens up new opportunities for travel managers to control their programs, but it also opens up complexities that are not fully solved by existing technologies. If travel managers can't work with their partners from a position of knowledge, the solutions can't be tailored to your real needs.
In this 60-minute webinar, Business Travel News brings together an expert panel to explore distribution transformation, why NDC is important and if there are other promising technologies on the horizon for travel distribution. Moreover, we'll explore what it could mean for corporate travel program innovation and where the industry will need to overcome challenges.
- Join this webinar.
- Cut through the spin.
- Learn what you need to know.
It may surprise industry outsiders to learn that frontline travel agents remain a vital force in corporate travel. They weren't wiped out by the Internet. They weren't erased by self-booking tools. And, no, artificial intelligence and bots aren't taking over anytime soon.
In a new research report, The Beat surveyed hundreds of travel counselors who work each day on the travel management company frontlines. Join us for an hour-long webinar to review the findings and discuss with industry experts:
Who is the frontline counselor?
How is their role evolving?
What challenges do they face in their jobs?
What technologies do they use?
How are TMCs attracting the next generation of agents?
Business dining is one of the largest travel spend categories – at $77 billion annually; yet, not much has been done to understand business diners and how they spend corporate dollars. Dinova conducted a joint research study to help you understand the dining habits and preferences of business travelers to provide a more positive travel experience today and shape effective policies for the future. Hear the survey highlights with comments from a corporate buyer in this 45-minute BTN Group "In the Know" webinar, with content sponsored and developed by Dinova.
Small meetings are the invisible giant: two-thirds of all corporate event spend and growing. But, as we all know, small meetings are rarely simple and often can include many complexities around adherence to policy, compliant contracting, and attendee management. There are new technologies and approaches, but what is the best way to get adoption, visibility, and savings?
Hear from the meetings and events leadership at Anthem in this free BTN Group “In the Know” webinar developed by Bizly. Learn how to create an effective policy for small meetings, ensure companywide adoption, and deliver ROI. Gain a better understanding of the opportunities and challenges around small meetings, and learn how to customize a great program at your company.
As more companies expand the footprint of managed travel programs to new countries and regions—or refine existing initiatives--what policies, technology, communication strategies and practices should they consider?
Listen as travel management professionals share the latest trends and watch words on policies, local practices, technology and new developments during this 60-minute BTN Group thought-leadership webinar, sponsored by Travelport. Ask your own questions during the live Q&A.
Travel management in recent years has increasingly reported to procurement or finance to best control costs. However, as more companies consider business travel as a tactic to grow their businesses and navigate talent wars, travel management is more frequently working in tandem with human resources, sales and other teams to re-evaluate policies, practices, costs and perks of the job.
Join us for a discussion of the pros and cons of various reporting structures in this 60-minute BTN Group thought-leadership webinar, sponsored by Air Canada. Hear case studies from travel managers, perspectives from industry experts and ask your own questions during the live Q&A session.
Through application programming interfaces (APIs) and distributed ledger technologies, suppliers are evaluating ways to take advantage of efficiencies and cost reductions gained by disintermediating traditional financial institutions from the payment ecosystem. But what are the benefits and potential drawbacks of direct payments from buyers to suppliers via such emerging technologies?
Register now for this BTN Group “In the Know” webinar, sponsored and developed by UATP, to learn about the heightened interest in disintermediation that is driving the rapid deployment of technologies such as blockchain. The panel will begin with an explanation of how these technologies have the potential to revolutionize travel procurement with a focus on payments.
Along with New Distribution Capability, the airline industry is working to modernize air shopping with an initiative called One Order. A new era of airline retailing that combines a travelers’ personal data, payments and purchases on a single order is designed to replace the rigid booking, ticketing, delivery and accounting methods that travelers, travel managers and travel management companies find today. Instead of decoding, mixing and matching Passenger Name Records, Eticket and Electronic Miscellaneous Document designators, trip data will be combined into a single order record designed to enhance the traveler experience, reporting, duty of care, back office processes and more. How and when will this begin?
Register now for this BTN Group thought leadership webinar, sponsored by American Airlines, to learn the basics of One Order and questions you should be asking travel suppliers now to prepare.
Flight disruptions can wreak havoc on travelers, travel managers and their travel management companies. Delays and cancellations cost the airline industry billions of dollars each year and cost passengers, corporations, and TMCs even more due to missed sales, meetings, and other appointments, not to mention the rework and rescheduling. What can you do to minimize such inconveniences to travelers and your business?
Register now for this 45-minute BTN Group “In the Know” webinar, developed and sponsored by Lumo. Hear real-world stories about how flight delays, disruptions and cancellations affect managed travel programs, and most importantly, how savvy corporations are cutting their losses, educating travelers and minimizing the impact of irregular operations.
How will economic factors and supplier strategies affect business travel buyers for the rest of 2018 and into 2019? What pricing developments can travel program stakeholders anticipate for air fares and hotel rates? Prepare for 2019 by attending our Travel Industry Forecast webinar, developed and presented by BCD Travel. Hear the global and regional forecasts, along with recommendations for how best to optimize supplier negotiations for next year during this 60-minute webcast. And ask your own questions during the live Q&A.